1. Includes a link to the article.
http://www.nytimes.com/2009/08/28/business/28boeing.html?_r=1&ref=global
2. Includes a short summary of the article.
This article outlines Boeing’s struggles as it prepares to launch its 787 Dreamliner passenger plane. It is one of Boeing’s most popular programs which is projected to bring over 100 billion dollars in sales. Boeing has experienced several problems managing this project and is over 2 years behind schedule in delivering their first Dreamliner.
3. Identifies the topic(s) from our syllabus that the article covers.
1.5 External Environment, 5.1 Production Methods, 5.4 Quality Assurance, and 5.8 Project Management
4. Applies one business tool/theory/technique to the organization.
1.5 External Environment
The article mentions a few economic external factors. Air travel and freight shipments have decreased recently and the airline industry has lost approximately $9 billion this past year. This will affect Boeing since their main customers are airline companies. If these companies are losing money, then they may not be able to purchase new planes from Boeing. Also, with the rise of fuel costs, airline companies are looking for more fuel-efficient planes to cut costs. Based on this factor, Boeing should continue to produce planes like Dreamliner that are lighter and more fuel-efficient than existing planes.
